We celebrate diversity and inclusivity in beauty, valuing the needs of our community through feedback and diverse product offerings. Our mission goes beyond cosmetics; we empower and educate through our products and content, while advocating for more acceptance and awareness around mental health. We embraced "Spicy Brain" as a term of inclusivity for neurodivergent minds, represented by our custom Red Spicy Brain sticker for Autism. This expanded to our custom Green Spicy Brain for mental health, representing the spicy brains who have battled with mental health issues or disorders, or simply just felt misunderstood. Despite limited resources, we persist in our mission for our community and loved ones. Elli J. Beauty is more than makeup; it's a community promoting diversity, acceptance, and mental wellbeing. We encourage Makeup Without Boundaries, promoting creativity and self expression unapologetically.