At Elli J. Beauty, we encourage & put an emphasis on inclusivity, acceptance and mental health awareness. We don't just strive for inclusivity in terms of shade range, skin type, ethnicity, and age, but we try to take it a step further by offering quality products that can be used & loved at all different skill levels, budgets, and lifestyles.
MOTHER'S DAY WEEKEND EXCLUSIVE
NOURISH & NURTURE
EXCLUSIVE bundle of our custom Affirmation Card Deck paired with 3 of our best-selling Hydrate & Repair Lip Oils.
Nurture yourself with self-love, empowerment, and positivity with daily affirmations. Perfect for setting intentions and fostering personal growth.
Perk up your pout with your choice of 3 Hydrate & Repair Lip Oils, infused with Hyaluronic Acid, Coconut Oil, Argan Oil, Shea Butter Oil, & Vitamin E to nourish, hydrate, and soften your lips.
MOTHER'S DAY WEEKEND EXCLUSIVE
REMOVE, REFRESH, & REJUVENATE
EXCLUSIVE Remove, Refresh & Rejuvenate bundle includes:
- Micellar Cleansing Water: Gentle makeup remover and skin cleanser that leaves skin feeling clean & hydrated.
- Fresh Tea Toner: Antioxidant-rich toner for balanced and brightened skin.
- Vitamin B3 Radiance Serum Capsules: Hydrating and brightening serum for a radiant complexion.
- Microfiber Cleansing Pad Trio: Soft, reusable pads for effortless makeup removal.
MOTHER'S DAY WEEKEND EXCLUSIVE
BYO SHIMMER PALETTE
Get started crafting your perfect shimmer palette with our Build Your Own Empty Magnetic Palette. Select your preferred shade of one of our color-shifting duochrome shadows & one of our holographic highlighters. Also included is one of our professional-quality medium shader eyeshadow brushes. Get ready to shimmer & shine!
MOTHER'S DAY WEEKEND EXCLUSIVE
AGELESS BEAUTY TRIO
Elevate your skincare routine with our Ageless Beauty Trio – the ultimate Mother's Day Weekend Skincare Collection. Featuring our refreshing Cucumber Daily Cleanser, Vitamin CC Serum, and Wrinkle Recovery Retinol Serum, this luxurious trio is packed with botanical extracts and nourishing vitamins to pamper and rejuvenate your skin. From cleansing and purifying to promoting skin renewal and elasticity, each product is designed to leave your complexion looking radiant and youthful.
THERE IS BEAUTY IN SELF-LOVE
AFFIRMATION DECK
INTRODUCING: OUR I AM AFFIRMATION CARD DECK. EACH CARD DESIGNED PERSONALLY, WITH AFFIRMATIONS TO HELP LIFT YOUR SPIRITS, RAISE YOUR VIBRATIONS, BOOST YOUR CONFIDENCE & CULTIVATE A DEEPER SENSE OF SELF-LOVE, AWARENESS & COMPASSION. START EACH DAY WITH A NEW CARD & A GENTLE REMINDER OF HOW WORTHY YOU ARE OF JOY, LOVE & PEACE.
ABOUT US
We celebrate those who often feel overlooked by mainstream beauty. We actively seek feedback from customers & supporters to understand their needs better & to create diverse products that everyone can enjoy.
Sometimes societal beauty standards & strategically curated social media influences can leave us feeling overwhelmed as consumers. We want our community to not only feel valued, but we want to give value, by consistently providing education & empowerment through our products and content.
Our advocacy for autism acceptance and mental health awareness adds even more passion to our purpose.
We use the term "Spicy Brain" here to umbrella amazing neurodivergent minds & those who struggle with mental health, & use our platform to spread acceptance and advocacy for our fellow spicy brains.
We aren’t backed with limitless capital, a corporate marketing budget, or a team of employees. Just a one-woman show, a mama, continuing to jump over competitive hurdles & barrel through economic obstacles...for her family - and for all of the people who have ever felt inspired, beautiful, creative or free to express themselves with our brand & for all of the people we aspire to impact as we grow.
In essence, Elli J. Beauty is more than just a makeup and skincare brand; it's a community that champions diversity, inclusivity, acceptance and mental wellbeing. Makeup has limitless potential for what it can do for an individual.
We don’t just “sell makeup”, we encourage you to approach Makeup Without Boundaries, while gently reminding you that you are a perfectly unique BADA$$ who deserves the world!
MEET THE CEO
NIKKI SIMCHES
WELCOME TO MY WORLD OF BEAUTY WHERE WE EMBRACE AUTHENTICITY, UNIQUENESS, DIVERSITY, & CREATIVITY.
WE SUPPORT OUR FRIENDS WHERE THEY ARE AT. WHETHER THEY ARE NEW TO MAKEUP, PERFECTING THEIR SKIN CARE ROUTINE, A WORKING MAKEUP ARTIST, A BEAUTY CREATOR, OR A PASSIONATE MAKEUP ENTHUSIAST, THERE IS SOMETHING HERE FOR EVERYONE.
WE PROMOTE INCLUSION, ACCEPTANCE & MENTAL HEALTH AWARENESS - BECAUSE IT MATTERS. BECAUSE YOU MATTER.
I HAVE BEEN IN THE PROFESSIONAL BEAUTY SPACE FOR 18 YEARS, AM AN INGREDIENT NERD, & STRIVE TO ONLY PRODUCE PROFESSIONAL-QUALITY PRODUCTS THAT I LOVE, TRUST, & CAN FEEL CONFIDENT IN AS A WORKING ARTIST & BEAUTY CONSUMER.
I AM A MAMA TO TWO INCREDIBLE KIDS WHO HAVE TAUGHT ME MORE ABOUT LIFE IN THE LAST DECADE THAN I HAVE LEARNED IN ALL 35 YEARS OF MY LIFE. BOTH OF MY CHILDREN ARE AUTISTIC WITH ADHD & IT WAS THROUGH DEDICATING THE LAST 8 YEARS TO LEARNING ANYTHING & EVERYTHING I COULD TO HELP THEM THRIVE, THAT I DISCOVERED MY OWN NEURODIVERGENCE. I ALSO VOWED TO WORK ON MY OWN MENTAL HEALTH.
I BATTLED MY OWN BRAIN ALL OF MY LIFE, SO I SET OFF TO BECOME THE BEST MOM & HUMAN BEING I COULD.
DIAGNOSIS' CAN FEEL OVERWHELMING, SO WE CALL OUR BRAINS "SPICY BRAINS" - BECAUSE REGARDLESS OF A DIAGNOSIS' - YOUR BRAIN IS SO DAMN BEAUTIFUL, JUST A LITTLE SPICY. HERE, WE LOVE SPICE.
MY PASSION FOR MAKEUP SAVED ME GROWING UP & I FEEL BEYOND GRATEFUL THAT I CAN HELP OTHERS FIND THEIR OWN CREATIVE OR THERAPEUTIC OUTLETS WITH MY PRODUCTS.
MY PASSION FOR MENTAL HEALTH IS WHERE YOU'RE GOING TO SEE AMAZING THINGS COMING UP IN THE NEAR FUTURE. I AM CURRENTLY A GRADUATE STUDENT IN CLINICAL MENTAL HEALTH & AM SO PROUD OF WHAT IS IN STORE FOR ELLI J. BEAUTY.
RIGHT NOW, I AM THE SOLE MEMBER OF THIS BRAND. I ANSWER YOUR EMAILS, PACK YOUR ORDERS, & RUN THE SOCIALS. RUNNING A BRAND IN AN OVER-SATURATED MARKET DURING ECONOMIC CHAOS - ITS NOT THE EASIEST. BUT AT THE END OF THE DAY I CAN PROMISE YOU, NO ONE CAN DUPLICATE HOW MUCH I CARE ABOUT THE PEOPLE I GET TO SERVE WITH OUR MISSION, DAILY. MY CUSTOMERS, SUPPORTERS, FRIENDS...YOU ARE TREASURES, AND I AM ETERNALLY GRATEFUL FOR YOU ALL.
CHEERS TO YOU, FOR LETTING ME, BE ME!